TikTok is introducing a fresh option that permits them to reduce the volume of AI-made videos appearing in their feeds. This initiative comes as the company announced that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global launch. This advancement comes amid a rise in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing content creators on a competing service primarily display clips produced artificially. A considerable share of this content is classified as mass-produced AI material, a label for poor-quality, mass-produced content that is often absurd or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, from AI artwork to informative clips, and we want to give people the option to increase or decrease of that, according to their own choices,” stated a company executive.
Scale of AI Content
The platform shared that there are now over a billion videos on its network labeled as AI-generated. Overall, more than 100 mn media items are added to the platform daily, making clips made by AI a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be in a position to limit or boost the volume of artificial media they view by accessing the content preference feature in the platform and selecting “AI-generated content”. Other topics that can already be modified under the tool encompass news, clothing, aesthetics, and movement.
AI Disclosure Rules
Its rules oblige content makers to label “realistic” AI-made content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI video that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth add an “AI-made” label to content created with its built-in AI features, or flagged by an collaborative effort for recognizing AI-generated material. This measure is designed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore launching a two million dollar educational fund for specialists and organizations to produce informative material about ethical AI use. This project will assist educational bodies dedicated to training computer science.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over proposals to lay off hundreds of review team members in Britain. The company is planning to cut a significant number of roles in its trust and safety division in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A company official clarified that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content before it gets reviewed by staff. The company reported a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
